They may leave for price, but will come back for service...
Remember that client I was telling you about last month who wanted me to slash my commission in order to meet (or beat) the rate quoted by another agent? Well, I ended up losing the deal because the customer thought that all things (agents) being equal, they would go with the person with the lowest commission.
You get what you pay for...
Before the ink even had a chance to dry on their contracts, my former customers quickly realized all agents are not created equal and for their $8K, they weren't going to get anything more than a sign in the yard and the home into the MLS. When they inquired about photos, flyers and virtual tours, their agent said 'No' to all of the above.
Bob, we need you!
Last Friday, these same customers called me back and said, "Bob, we made a mistake!" They realized that yes, they were saving a little bit of money listing with the other gal, but in doing so would have made HUGE sacrifices on the service they had come to expect and deserve.
In the end, my customer realized that the high level of service and knowledge I happily provide far outweigh the little bit of money they thought they were saving.
Bottom line, don't sell yourself short. You may lose customers because of price, but odds are, they'll come back for great service!
Until next time, Bob :)
Add Comment
Loading....